Email Marketing: How the people will notice your campaign | the e of ...

Email Marketing: How the people will notice your campaign

Internet and email have provided businesses opportunities to connect to their customers instantly. The volume of email marketing is increasing at a rapid rate. This is a positive as well as negative aspect of email marketing. Positive as it is being accepted widely and negative as there is a lot of competition and to gain competitive advantage businesses have to be extremely innovative in engaging their customers. This write up focuses on strategies to make email campaign more effective.

1. Initiate with a robust list:
Seek consent from people before sending emails to them. Never send emails without getting consent as it might cause customers and future customers to ignore your mails. Customers will not appreciate their inbox spammed with unnecessary emails. Double Opt-in is the best policy to be adopted if not at least single Opt-in is advisable in this case.

2. Be innovative and creative:
Filter your email list and send an email dedicated to people who have not opened your emails lately. Make these messages humorous, offbeat, shocking or surprising to ignite interest among the receivers.

3. Use images from real life:
Using your own images will make the messages personal and different. It is not necessary that the images are of high quality and polished. They should be fun and real.

4. Minimize the use of graphics:
The reason being that the email providers generally block the images making your messages distorted and incomplete. There are chances that the spam engine might block the emails containing several images as well. Avoid adding heavy images as they will take significant time to load.

5. Keep the message simple:
This can be done by avoiding jargons and buzzwords. Keep the message simple and sweet and convey one message at a time for a better understanding.

6. Allow sharing of the email:
Include social sharing options like ?forward to a friend? link and options to share it on social media platforms like Facebook, Twitter, Google+ and LinkedIn.

7. Focus on relevant segment of audience:
You should not flood the inboxes of people who are not interested in your emails. Therefore send the mails to a selected relevant segment of potential customers.

8. Make sure that your email list has correct email address:
Alteration of a single letter, symbol or number makes the email invalid. For this be very cautious while collecting emails so that only valid addresses are included in the list. You can do this by making your customers enter email address twice for confirmation.

9. Maintain consistency in your emails:
This can be done by keeping your business brand conventions similar in every mail you send. Use similar color schemes and include your company logo in every mail.

10. Alter your email format occasionally:
This will make the emails appear more intimate as well as refreshing to the recipients. This can be done by sending mails in HTML format and sometimes in plain text format.
It is vital for your businesses to make relevant and interesting email marketing campaigns which will invariably draw more and more audience attention. Use the above mentioned tips to make your email marketing campaign more effective.

About the author: Diana is a blogger by profession. She loves writing, reading and travelling. She contributes to Raul Gorrin Seguros La Vitalicia

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2. Is email marketing a thing of the past?
3. Centering your Digital Marketing Campaign on consumer engagement
4. Improving the effectiveness of your email marketing
5. email response times

Source: http://www.emarketingblog.co.za/2012/11/email-marketing-how-the-people-will-notice-your-campaign/

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